The Strand Center Theatre is a landmark of cultural and historical importance. Located in the heart of downtown Plattsburgh, NY, the Strand Center Theatre was originally built as a Vaudeville Theatre in 1924 and is currently on the National Register of Historic Places. In 2004, the Strand Center for the Arts (formerly the North Country Cultural Center for the Arts) purchased the theater and has since undertaken a capital campaign to restore it to its former glory. 

Now re-open, the Strand is a place to see independent films, take in quality performances by local and touring musicians, actors, dancers; it is a showcase for the arts in the community.

Thanks to the Go Digital or Go Dark campaign, and a grant from the New York State Council on the Arts, the Strand was able to upgrade to digital projection equipment and introduce a new fall film festival, the Lake Champlain International Film Festival, featuring the work of independent directors. The Strand is leading the economic revitalization of Plattsburgh.